Home design magazine launches retail popup at Keep Shop

Domino, the content and commerce company rooted in home décor, has opened a new retail popup in Nashville, taking over Keep Shop at Noelle with a curated mix of products from some of Domino’s favorite designers and a slew of local makers and creatives too. This is Domino’s first retail popup in the south.

Domino’s Nashville Outpost will be open through Memorial Day, Monday, May 28. Created in collaboration with partners Keep Shop, Ball Mason Jar, Rust-Oleum and Noelle, the Outpost features limited-edition ceramics, one-of-a-kind accessories, vintage fashion, punchy home goods and much more. Plus, Nashville’s own New Hat created a site-specific art installation utilizing product from partners Ball Mason Jar and Rust-Oleum.

“We’re delighted to celebrate Nashville’s vibrant design community with partners Keep Shop, Ball Mason Jar, Rust-Oleum and Noelle,” said Beth Brenner, Chief Revenue Officer of Domino, in a release. “Our retail popups are quite special and customized for each market we activate, with a bountiful mix of artisanal makers and design enthusiasts, Nashville is #SoDomino!”

Keep Shop, inside Noelle
200 Fourth Avenue N.