Renderings by DFA, Design Within Reach Studio Designers
Design Within Reach, retailer of authentic modern furniture and accessories, is opening its newest retail studio in The Gulch Saturday, June 23, with a day filled with events, refreshments and gorgeous design. There will be on-site screen printing by Hatch Show Print, DJ sets by Third Man Records’ Rolling Record Store, delicious treats by Juniper Green, cool beverages, giveaways and more.
DWR made modern design accessible to the U.S. market through its catalog and e-commerce site and has built a reputation on educating the consumer about design classics and masterworks of today since its founding in 1998. The 8,000-square-foot Studio represents the company’s first-ever physical presence in the Nashville market.
“We have an established customer base of modern design fans in Nashville who have been purchasing from dwr.com for years,” said DWR President John McPhee in a release. “We’re very excited to open a retail store in The Gulch for these core consumers and for new clients to discover products in person in an environment that provides a true brand experience.”
The Nashville studio will engage design enthusiasts with warm ambiance throughout the space with 24 fully-styled rooms for indoors and out with iconic classics by Charles and Ray Eames and Eero Saarinen with DWR-exclusive collections by Norm Architects, Egg Collective and Jens Risom. New York-based architecture firm DFA worked on the space, and Light Studio LA designed the lighting.
“We’re thrilled to be in Nashville,” said John Edelman, DWR CEO. “It’s such a vibrant city, and we can’t wait to share our passion for modern design with customers experiencing the brand for the first time as well as the local design community.”
The DWR Nashville Studio is located at 303 11th Ave. S., Nashville, 615.252.8870.